A published tour feels like the finish line, but a link nobody checks on is just a nicer-looking dead end than a photo gallery. The agents who get the most out of touring every listing are the ones who glance at a handful of numbers afterward, not just before.
Where the numbers already live
Pano's own view counts and scene-by-scene dwell time are on the roadmap, landing after the current release, so today the numbers worth watching live around the tour rather than inside it. That is not a gap worth waiting on.
- Portal and MLS view counts. Most portals already report how many people opened a listing and whether they clicked through to the tour link specifically. A listing with a tour and a flat click-through rate is a sign the tour is not visible enough on the page, not that tours do not work.
- Site analytics on the embed. If the tour is embedded on your own site or your agency's listing page, Google Analytics or whatever you already run reports the page view, same as any other page.
- QR scans on the sign. Most free QR generators report scan counts and times. Compare evening and weekend spikes against your office hours; the gap is viewings the sign made possible that a phone call never would have.
- Inquiry quality, not just inquiry count. Track whether calls after a tour open with "when can I visit" instead of "how many bedrooms." That shift, more than any dashboard number, is the tour doing its job.
The one number that is a false alarm
A low raw view count on a brand new link is not failure, it is a distribution problem. A tour only gets seen where you put the link: on the portal listing, the sign, the brochure, the email. A tour with ten views after a week probably has not been placed in all four spots yet, not a tour nobody wants to watch.
What to do with what you find
If the portal click-through is low, move the tour link higher in the listing description. If QR scans cluster at 9 pm, that is your best argument for printing the code bigger. If calls are still starting with bedroom counts, the tour is not getting watched before the call, which usually means it needs to sit one tap closer, not get swapped for a better one.
A rhythm that takes five minutes
None of this needs a dashboard. Once a week, open the portal stats for your active listings, check the QR count if a sign is out, and skim the embed page views if the tour lives on your own site. Five minutes catches a tour that quietly stopped getting clicked, usually because it slipped down the listing description after an edit, long before the listing goes stale.
Full QR tracking habit: QR codes on for sale signs. Embed setup: how to embed a virtual tour in any listing page.