A tour link is easy to send, but the strongest place for a tour is inside the page where the buyer already is: your listing page, your agency site, the development's landing page. Embedding puts the walkable tour right under the photos, and it takes two lines of code.
The snippet
Every published Pano tour comes with an iframe snippet on its Share tab. It looks like this:
<iframe src="https://pano.launchviz.com/t/your-tour" width="100%" height="480" style="border:0" allow="xr-spatial-tracking" allowfullscreen></iframe>
Paste it into any page that accepts HTML and the tour runs there, hotspots, minimap, dollhouse and all. Two attributes are worth keeping: allowfullscreen, so viewers can expand the tour to the whole screen, and allow="xr-spatial-tracking", so VR mode keeps working inside the frame.
Platform by platform
- WordPress. Add a Custom HTML block (or an HTML widget in Elementor) and paste the snippet. Do not paste it into the visual text editor, which strips iframes on some setups.
- Squarespace, Webflow, Wix. All three have an embed or code element. Paste, publish, done.
- Listing portals. Most large portals do not accept raw iframes but do accept a virtual tour URL field. Paste the tour link there and the portal shows its own tour button. The iframe is for pages you control.
- Email. Email clients block iframes entirely. Link a screenshot of the tour to the tour URL instead; the picture-that-opens-the-tour pattern gets tapped far more than a bare text link.
Sizing that respects the tour
Width 100% is right for almost every layout. For height, 480 px works on desktop but feels cramped on large screens, so if your page builder allows CSS, a responsive height such as 70vh gives the tour room to breathe. Whatever you choose, keep the fullscreen button available; serious buyers go fullscreen within seconds.
Mistakes to skip
- Autoplaying music in the embed. A background track that surprises a reader mid scroll gets the tab closed. Save the soundtrack for the standalone link.
- Embedding above the photos. Buyers scan photos first to qualify the listing, then commit time to the tour. Photos first, tour immediately after, is the order that converts.
- Screenshotting the tour into the gallery only. A static 360 frame in the photo gallery without the real embed is a promise the page does not keep.
One tour, every surface
The embed, the share link, and the QR code all point at the same published tour, so an edit goes live everywhere at once. Re-shoot the kitchen, hit publish, and the agency site, the landing page, and the sign in front of the house all update, with nothing to re-export and no versions to chase.
If you have a published tour, the snippet is already waiting on its Share tab. If you do not, the first one is free.